Yaya Bey - Remember Your North Star

Yaya Bey is one of R&B’s most exciting storytellers. Using a combination of ancestral forces and her own self-actualization, the singer/songwriter seamlessly navigates life’s hardships and joyful moments through music. Bey’s new album, ‘Remember Your North Star’ (out June 17), captures this emotional rollercoaster with a fusion of soul, jazz, reggae, afrobeat and hip-hop that feeds the soul. The artist’s knack for storytelling is best displayed in the album’s lead single, “keisha”. It’s an anthemic embodiment of fed-up women everywhere who have given their all in a relationship, yet their physical body nor spiritual mind could never be enough. Bey’s ability to tap into the emotionally kaleidoscopic nature of women, specifically Black women, is the essence of the entire album. With themes of misogynoir, unpacking generational trauma, carefree romance, parental relationships, women empowerment and self-love, ‘Remember Your North Star’ proves that the road to healing isn’t a linear one – there are many lessons to gather along the journey. The artist’s raw, unfiltered approach threads ‘Remember Your North Star’. “big daddy ya” finds the artist tapping into her inner rapper, channeling the too-cool and confident factor that artists like Megan Thee Stallion and City Girls are well-known for. “reprise” captures women’s exhaustion everywhere, with its lyrical tug-of-war of bettering oneself while trying to cut yourself off from toxic relationships. There’s also “alright” (co-produced by Aja Grant), a soothing, jazz-inspired ditty that showcases Bey’s love for the genre’s icons like Billie Holiday, while the carefree “pour up” highlights the artist’s friendship with DJ Nativesun (the song’s producer) and will immediately rush hips to the dancefloor. There is no fakeness when it comes to Bey’s music, and her authenticity can be partly attributed to her upbringing in Jamaica, Queens. Early childhood memories included watching her father (pioneering ‘90s rapper Grand Daddy I.U) record in his studio – which also doubled as Bey’s bedroom – and listening to records by soul legends Donny Hathaway and Ohio Players around the house. ‘Remember Your North Star’ continues Bey’s personal and artistic evolution as she strives to be a soundboard for Black women everywhere.